7-eleven ТВ и Кино TELEPHONE BOOTH Ogilvy & Mather Beijing

TELEPHONE BOOTH

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Отрасль Кафе
Медиа ТВ и Кино
Рынок Китай
Агенство Ogilvy & Mather Beijing
Director Ging-Zim Lo, Jacky Lo
Executive Creative Director Jennifer Hu
Creative Director Martin Tsai
Art Director Vincent Hsu
Copywriter Arnie Hung
Продакшен агенство Blue Moon Films
Выпущено сентября 2011

Кредитсы и описание

Category: Non-Alcoholic Drinks
Advertiser: 7-ELEVEN
Product/Service: CITY CAFE
Agency: OGILVY & MATHER TAIWAN
Production Company: BLUE MOON FILMS, Taipei, CHINESE TAIPEI
Executive Creative Director: Jennifer Hu
Creative Director: Martin Tsai
Copywriter: Arnie Hung
Art Director: Vincent Hsu
Agency Producer: Chiuchi Chuang
Director: Lo/Ging-Zim

English Description
7-11 City Cafe is the house coffee brand of a convenient store well known by Taiwanese people. In the frequently raining winter, through an emotional appeal, the advertising aims to enhance people's desire for the warmth brought from a cup of hot coffee.