BCAA ТВ и Кино High Driving is Impaired Driving One Twenty Three West

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High Driving is Impaired Driving

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Отрасль Страхование, Против наркотиков, Безопасность дорожного движения
Медиа ТВ и Кино
Рынок Канада
Агенство One Twenty Three West
Выпущено июля 2018

Кредитсы и описание

Media: TV
Category: Finance & insurance
Client: BCAA
Agency: One Twenty Three West, Vancouver
Country: Canada
Published: July 2018
Synopsis:
With legalized cannabis coming October 17, BCAA teams up with One Twenty Three West to launch a new awareness campaign around impaired driving, after a national CAA study showed that 20% of 18-34 year old Canadian drivers think they drive the same or even better when high. BCAA takes road safety seriously, and for Shawn Pettipas, BCAA’s Director of Community Engagement, the facts are troublesome. While this paints a grim picture, a new BCAA survey shows another side to the story, with the majority of millennials thinking and acting responsibly around impaired driving. BCAA believes millennials have the potential to lead all generations in high-driving prevention.