CLOSER McCann Bangkok, Shanghai Chengmai Culture Communication Co Ltd для LINE

CLOSER

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Отрасль Развлечения и досуг
Медиа ТВ и Кино
Рынок Таиланд
Агенство McCann Bangkok
Director Kumphol Witpiboolrut
Executive Creative Director Santi Suwanvalaikorn
Creative Director Chinnawut Awakul
Art Director Kanon Umpornsirirat
Copywriter Arnicknard Krobnoparat, Prin U-Manetr
Editor Manop Boonvipass
Агенство Shanghai Chengmai Culture Communication Co Ltd
Director Kumphol Witpiboolrut
Выпущено января 2014

Награды

Cannes Lions, 2014
FILM LIONS TV & Cinema Film: Commercial Public Services BRONZE

Кредитсы и описание

SUB CATEGORY : BEST OF ENTERTAINMENT, RECREATION AND LEISURE
COMPANY ENTERING : MCCANN WORLDGROUP, BANGKOK
ENTRY TITLE : CLOSER
BRAND : LINE THAILAND
ADVERTISER : LINE PLUS CORPORATION CO., LTD.
ADVERTISING AGENCY : MCCANN WORLDGROUP, BANGKOK
CHAIRMAN/CREATIVE COUNCIL : THIERRY HALBROTH
EXECUTIVE CREATIVE DIRECTOR : SANTI SUWANVALAIKORN
CREATIVE DIRECTOR : CHINNAWUT AWAKUL
COPYWRITER : ARNICKNARD KROBNOPARAT/PRIN U-MANETR
ART DIRECTOR : NATHA TAECHAPARIPAT/KANON UMPORNSIRIRAT
AGENCY PRODUCER : SIRIWAN BAMRUNGPHOL
PLANNER : JENKANIT RUJIRAMORA
BUSINESS DIRECTOR : APITCHAYA BORVORNSETTANAN
ACCOUNT SUPERVISOR : APITCHAYA BORVORNSETTANAN
PRODUCTION COMPANY : SUNSHINE ETCETERA CO., LTD., BANGKOK
DIRECTOR : KUMPHOL WITPIBOOLRUT
CINEMATOGRAPHER : PRAPHOP DUANGPHIKUL
EDITOR : MANOP BOONVIPAS
PRODUCTION PRODUCER : KHANUENGNIT WICHITSAKONKIT
SOUND PRODUCTION COMPANY : CINE DIGITAL SOUND STUDIO CO.,LTD., BANGKOK
MUSIC COMPOSER : TERDSAK JANPAN
MUSIC ARRANGER : WUTTICHAI KANCHANAKAN
SOUND DESIGNER : WUTTICHAI KANCHANAKAN
Brief Explanation:
In a teacher’s office, a student’s father sits and discusses his daughter’s situation. The teacher is worried about the young girl who seems to be lost in her own world after losing her mother. She advises the father that he needs to be close to her during the hard time.

In their house, upstairs is the daughter’s room where she sits and stares at her mother’s pictures. Father is downstairs and doing the same. When the daughter is crying, the sound of a LINE Notification pops up. Messages from her mother appear on the screen.