McDonald's ТВ и Кино Chicken Legend Leo Burnett London

Chicken Legend

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Отрасль Фаст-фуды
Медиа ТВ и Кино
Рынок Великобритания
Агенство Leo Burnett London
Creative Director Pete Heyes
Art Director Cassandra Jamcotchian
Copywriter Hayley Power
Продакшен агенство Rattling Stick
Director Andy Mcleod
Выпущено августа 2017

Кредитсы и описание

Category: Food
Media: Film
Client: McDonald’s UK
Agency: Leo Burnett London
Creative Director: Pete Heyes
Art Director: Cassandra Jamcotchian
Copywriter: Hayley Power
Graphic Designer: -

Account Director:
(Board Account Director): David Byrne
(AD): Jessica Lyons
(AM): Charlotte Jackman
(AE): Gracie Smith

Head of Marketing Food & Beverages – Steven Howells
Marketing Manager – Marco Ruggeri 
Brand Manager – Jodie White 
Campaign Assistant – Alex Wing
Agency Producer: Javre Dow

Director/ Production Co: Andy McLeod (Rattling Stick)
Producer: Stuart Bentham
Editor: Eve Ashwell @ The Assembly Rooms
Post Production: MPC
Sound Design: Parv @ Wave
Typographer: -
DoP: Stuart Graham
Published: August 2017

McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes.
Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is about to begin the race he adjusts his glove and accidentally drops his paddle. This causes him to inadvertently spin round so he starts the course backwards.
However, despite this, he still manages to successfully navigate the gates backwards and finishes the race, thereby turning his misfortune into a triumph. He later rewards this legendary performance with a Chicken Legend in a McDonald’s restaurant.
The film will run on TV, cinema and VOD and is supported by OOH, press, social and digital display activity. It runs for seven weeks with media buying through OMD UK.