Pasta that loves you back - Pulse Pasta Penne Black Sheep для San Remo

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Pasta that loves you back - Pulse Pasta Penne

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Отрасль Макаронные изделия
Медиа ТВ и Кино
Рынок Австралия
Агенство Black Sheep
Creative Director Andrew Millar
Art Director Andrew Millar
Creative Andrew Slattery
Продакшен агенство Passel Media
Director Stephen Packer
Выпущено августа 2017

Кредитсы и описание

San Remo has launched a campaign to introduce a new variety of pasta to consumers. Rather than traditional wheat flour, Pulse Pasta is made from Peas, Lentils, Chickpeas and Borlotti beans. It therefore has some advantages over traditional pasta for those who are looking for higher proteins, reduced carbohydrates and more dietary fibre. However the campaign uses television and digital elements to focus on appetite appeal. Steam emanating from the food morphs into a heart shape to imply the pasta is delicious but also the perceived health benefits from including Pulse Pasta in your diet. Put simply, this pasta loves you back.
Media: TV
Category: Food
Client: San Remo
Agency: Black Sheep Advertising
Production: Passel Media
Country: Australia
Director: Stephen Packer
Senior Creative: Andrew Slattery
Creative Director/ art director: Andrew Millar
DoP: Adam Camporeale
Agency Producer: Tom Ootes