The Second Speech adam&eveDDB London для Volkswagen

The Second Speech

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Отрасль Внедорожники
Медиа ТВ и Кино
Рынок Великобритания
Агенство adam&eveDDB London
Chief Creative Officer Ben Priest
Executive Creative Director Ben Tollett, Richard Brim
Creative Jonas Roth, Rasmus Smith Bech
Продакшен агенство Outsider
Director Max Fisher
Выпущено августа 2017

Кредитсы и описание

Client: Volkswagen UK
Brand: SUV
Launch date 4th September 2017
Project name: Second Speech
Client: Sweta Dusara
Brief : To drive awareness of Volkswagen’s SUV range
Creative agency: adam&eveDDB
Group Chief Creative Officer : Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative: Jonas Roth
Creative: Rasmus Smith Bech
Account Director: Matthew Harris
Producer : Suzy MacGregor
Planner: Sohail Bhatia
Media agency: PHD
Media planner: Michael Bensley
Media spend N/A
Production company: Outsider
Director: Max Fisher
Producer : Jeremy Bannister
Post Production : FreeFolk
Post Producer : Cheryl Pane
Sound Company: 750MPH
Recording Engineer – Sam Robson
Editing : Ten Three
Editor : Rebecca Luff
Music Consultant – Pitch and Sync
Exposure: Digital and social
Press Release
Feel the confidence of the Volkswagen SUV range.
On the 13th April 2017 Jorden Oldham was the Best Man at his best friend’s wedding. However, his speech went wrong. Badly wrong. He froze and was eventually forced to ask an usher to read out his speech for him.  
As part of their new 'Confidence' content series, Jorden was tracked down by Volkswagen. We put him behind the wheel of a new Tiguan, reunited him with the disgruntled bride and groom and gave him the opportunity to make a Second Speech. 
The idea was dreamt up by adam&eveDDB creatives Jonas Roth and Rasmus Smith Bech and captured superbly by Max Fisher from Outsider.
Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, comments: ‘This was a great job and also a great experience. Helping Jorden to face up to the past and put right something that had gone so badly wrong and hung over him for so long. It's a lovely, lateral take on confidence.”
Sweta Dusara, Communications Manager at Volkswagen UK, explains: “Authenticity was key to expressing the insight that Volkswagen SUVs instill confidence in our drivers, so finding the right story to tell was critical. Jorden’s story was perfect, real-to-life and relatable. I’m delighted that Jorden’s redemption was so wonderfully enabled by Volkswagen.”
Media for the campaign goes live on Monday 4th September.