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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

The book you cannot read at home

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Отрасль Общественные сообщения (социальная реклама)
Медиа Директ, Кейсы
Рынок Польша
Агенство Walk Warsaw
Creative Director Mariusz Pitura
Art Director Katarzyna Mardeusz-Karpińska, Karolina Ziedzielska
Copywriter Mariusz Pitura, Tomasz Zielinski, Joanna Biernacka, Mateusz Gruca, Zygmunt Cecko, Miroslaw Zygmunt, Mariusz Lukaszewski, Jacek Hugo-Bader
Designer David Racchi
Продакшен агенство Okey Films
Director Alicja Szuba, Edyta Foryś
Creative Adam Roszkowski, Paulina Mergner-Korzeniowska
Выпущено января 2017

Награды

Epica Awards 2017
Design Publication Design Gold

Кредитсы и описание

Category: Public Interest, NGO
Media: Experiential
Client: Fundacja Kapucynska
Brand: The Invisibles
Product/service: Book By Homeless To Be Read Outdoors
Agency: Walk
Geo: Poland
Advertising Agency: Walk, Warsaw, Poland
Creative Director: Mariusz Pitura
Art Director: Katarzyna Mardeusz-Karpińska, Karolina Ziedzielska
Copywriters: Zygmunt Cecko, Miroslaw Zygmunt, Mariusz Lukaszewski, Jacek Hugo-Bader, Mariusz Pitura, Tomasz Zielinski, Joanna Biernacka, Mateusz Gruca
Designer: David Racchi
PR: Aleksandra Adrian, Sylwia Serafin, Karolina Kedziora
Events: Piotr Wlazlo
Social Media: Joanna Jedrasik
Print Production: Joanna Sawica, Natalia Wojcik
Digital: Michal Szczepanek, Andrzej Wisniewski, Piotr Pogorzelski, Michal Komorowski
Design Client Service: Marta Bresinkska
Managing Director: Pawel Miklaszewski
Case Director: Adam Roszkowski / Okey Films
Graphics: Michal Lewicki / Okey Films
DOP: Ernest Wilczynski / Match & Spark
DOP Assistant: Oskar Leczycki
Light: Filip Piotrowicz
Edit: Maciek Kozlowski
Sound: Hubert Szklarski
Color Correction: Tomasz Stepniak
Music: DCODE MUSIC
Grip: FASTMEDIA
Production: Adam Roszkowski, Paulina Mergner-Korzeniowska / Okey Films
Video Director: Alicja Szuba, Edyta Foryś (Okey Films)
Release Date: 01.01.2017
Description:
During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us.
Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold.

English Translation of Main Headlines
EXTRACTS FROM THE BOOK:
"In the City", Mariusz Lukaszewski
I did not know where to go. To keep me warm I took to riding trams and busses. But other passengers were not supportive. "GET LOST YOU BUM!"
"Bum?" I never thought of myself this way. If ever, it was rather about someone else, not about me. Never in my wildest dreams have I expected to join the army of bums and alkies. I used to contempt them. Today, I contempt myself. Wet clothes, shoes getting heavier with water. With my grey, traumatized face I will surely get a fair judgment from other people. I always hated being judged.
"Selected Poems", Mirek
The City
Something stopped the spinning city
the trams stopped suddenly
an old mugger on crutches is crossing the street
and every crutch is like the cross
and every zebra line is like the Calvary
the city’s underbelly is far away
other people rush further and higher
the crutch with a smile of the universe understanding
to its den warmed by old newspapers
"There’s nothing more to say", Zygmunt
The whole life is a jigsaw puzzle, a huge mosaic. The jigsaw puzzle sets come in different sizes: two hundred pieces, fifteen hundred. How many pieces in my life? I am not quite sure. But so far, there’s nothing more to say. Each piece from another set!
(It’s OK). Meaning: to fight for survival.
I spend my afternoons and evenings collecting empty beer cans. I sleep in staircases guarding my finds. In the morning I go to the recycler’s. I made PLN 24. I go to the market to get some cheap cigarettes. I also bought a piece of old cutlery for a couple of zlotys. I took it to an antiques shop and sold it for PLN 120. And since my hangover is long gone, I spend time in the sun. The weather is beautiful after yesterday deluge. I desire a walk in the Own Town. I feel free. I spoil myself with an ice-cream and a sandwich. I look at the Column. I surrender to the crazy idea of going to the St. Anna viewing platform. I walk up there, finally able to look at my namesake without twisting my neck. I can even look down at his royal highness (at last he is below me). Because I usually see my namesake from below, like a subject should. I smile, I can feel I am resting. Yes, I always enjoyed looking from the viewing platform. I like the cascade of roofs of Old Town buildings, or going to the other side to look at the surface of St. Anna’s roof which becomes a giant green screen on which to display products of my imagination. Calling back memories. Memories, or even their pieces make me lose track of time. Or I stare at the stadium – it’s another hangman (…) of dreams, because I wanted to be a famous soccer player when I was young.
"Charlie in Warsaw", Jacek Hugo-Bader
Car showrooms employ wonderful people. At Ford’s they even let me behind the wheel and honk. "The New Ford Orion is style and tradition " goes without saying. At the Volvo’s I check out a shining new 850 GLE. The salesman get to me. He opens the car door for me, asks me to get inside, gives me the price list, a catalogue, a colorful brochure.
- 2500 ccm capacity, 5 cylinders , 10 valves, 0-100 acceleration in 10,3 seconds, only 11 liters per hundred kilometers in urban cycle, if you wish we can fit the air conditioning, leather upholstery, heated seats, board computer...
- Wait a minute – I interrupt the salesman abruptly. Can you see how I look? I am not going to buy this car, so you may just as well save yourself the effort.
- Well, Sir, you actually do look like someone with some sort of financial problem. But in ten or maybe 15 years, the tide may change. And I would like you then to come back and buy a car from me.