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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

Milk Slams

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Отрасль Молоко
Медиа ТВ и Кино, Диджитал, Кейсы
Рынок Новая Зеландия
Агенство Colenso BBDO Auckland
Chief Creative Officer Nick Worthington
Creative Director Dave Brady
Art Director Samuel Trimble
Copywriter Georgia Johnstone, Harry Baker
Продакшен агенство Assembly (NZ)
Director Jonny Kofoed
Выпущено июня 2017

Награды

LIA Awards 2017
Radio & Audio Campaign Gold Winner
Health & Wellness Corporate Communication Bronze Winner

Кредитсы и описание

Category: Food
Media: Content
Brand: Anchor
Agency: BBDO
Geo: New Zealand
Advertising Agency: Colenso BBDO, Aukland, New Zealand
Poems: Harry Baker
Production Company (Inside-out & Real): Assembly
Production Company (Blank Canvas): Brett Goebel, Parris Goebel / Studio 23
Filmmaker / DOP: Megan Au
Sound Design: Peter Hobbs / Harmonic Studio
Media Agency: MediaCom
Agency: Colenso BBDO, Auckland
Chief Creative Officer: Nick Worthington
Creative Director: Dave Brady
Copywriters: Georgia Johnstone/Harry Baker
Art Director: Samuel Trimble
Agency Producers: Jen Storey/Michelle Hong
Production Company: Assembly, Auckland
Director: Jonny Kofoed
Executive Producer: Amanda Chambers
Producer: Helen Naulls
Sound Design Company: Harmonic Studio, Auckland
Music Composer: Peter Hobbs
Music Lyricist: Harry Baker
Marketing Manager: Kevin Taffs
CMO: Andy Dasgupta
Designer: Mike Davison
Published: June 2017
Synopsis:
For the first 13 years of our lives we do exactly what our parents tell us. For the next 13, we do the exact opposite. At a time when parental influence is on the decline, the teenage years are actually when the body needs the vital nutrition of milk the most. Anchor believes every New Zealander needs the best nutrition to reach their full potential, but have traditionally aimed their communications predominantly at mums. We needed a fresh way to reach a new audience, so this campaign was designed to connect directly teenagers at this important time of life.