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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

Hopscotch

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Отрасль Внедорожники
Медиа Печать, журналы и газеты, Наружная реклама, билборды, плакаты, транспорт
Рынок Объединенные Арабские Эмираты
Агенство Publicis Dubai
Creative Director Jan Leube
Art Director Fernando Freitas
Copywriter Braden Deatcher
Выпущено февраля 2017

Награды

Ad Stars 2017
Print Print Craft: Illustration Crystal

Кредитсы и описание

Media: Print
Advertised brand: Jeep
Title: Hopscotch
Headline: The world is your playground.
Media: Print, Outdoor
Advertising Agency: Publicis Middle East, Dubai, UAE
Art Director: Fernando Freitas
Copywriter: Braden Deatcher
Creative Director: Jan Leube
Client services director: Charles Eddy
3D: Gravy.cz
Published: February, 2017
Synopsis:
While its origins have been universally attributed to the armor-clad foot soldiers of the Roman Empire, earlier folklore has imputed the ancestry of Hopscotch to ancient China – dating back to 2357 BC.
The marker – an object representing the player’s soul – is cast through the playing terrain. As the player advances, they avoid the pitfalls of the dividing lines, only to return home upon reaching their destination.
Now, it goes without saying that Jeep isn’t just another average 4x4. This classic icon has laid its foundation as the symbol representing what lies deep inside each and every off-road enthusiast - the instinctive, incorruptible passion for adventure.
A visual depiction of the right of passage for Jeep owners, or a symbol for mankind’s conquest over the elements, either way, the ‘Hopscotch’ Print sums up what it means to live Jeep, and reminds us all that the world is our playground.