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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

Calendar of Pain [english]

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Отрасль Общественные сообщения (социальная реклама)
Медиа Директ, Кейсы
Рынок Коста-Рика
Агенство Publimark Lowe San Jose
Chief Creative Officer Javier Zeledon
Art Director Milena Soto
Copywriter Maricarmen Montero
Выпущено июня 2017

Награды

Ad Stars 2017
Public Service Advertising Healthcare Crystal

Кредитсы и описание

Category: Public Interest, NGO
Media: Direct
Brand: Salud sin Filas
Agency: MullenLowe
Geo: Costa Rica
Advertising Agency: Publimark MullenLowe, Costa Rica
Chief Creative Officer: Javier Zeledón
General Creative Director: Jorge Carrera
General Art Director: Franklin Guevara
Copywriter: Maricarmen Montero
Graphic Designer: Susana Salas
Creative Supervisor: Jonathan Sánchez
Art Director: Milena Soto
Published: June 2017
Synopsis:
In Costa Rica citizens wait as long as 9 years for a single medical appointment in public health institutions. Some of them have even died while waiting. That’s why the Calendar of Pain was created, to expose for the first time the medical files of the patients, and to demand a response from the government and the entity in charge of health care in the country.