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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

The Making Of The New Vitz Story

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Отрасль Автомобили
Медиа За кадром
Рынок Япония
Агенство Tugboat
Executive Creative Director Yasumichi Oka
Creative Director Taku Tada, Hideaki Ooki
Art Director Seijo Kawaguchi
Продакшен агенство Tohokushinsha Film Corporation
Director Hideyuki Tanaka
Выпущено января 2017

Награды

Ad Stars 2017
Film Craft Visual Effects Crystal

Кредитсы и описание

Creative agency Tugboat and Director Hideyuki Tanaka came up with a genius way to subvert the traditional car advert format, taking inspiration from VFX breakdown reels for previous commercials by Australian company, Alt.vfx.
In the film, shot with production company Tohokushinsha, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way.
Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes.
Media: The Making Of
Category: Automotive
Client: TOYOTA MARKETING JAPAN CORPORATION
Agency: Tugboat, Tokyo
Production: Tohokushinsha Film Corporation
Country: Japan
Campaign file: Download campaign file
Director: Hideyuki Tanaka
Executive Creative Director: Yasumichi Oka
Creative Director: Taku Tada
Creative Director: Hideaki Ooki
Art Director: Seijo Kawaguchi
Producer: Takashi Ito
Executive Producer: Masakatsu Kasai
Executive Producer: Takeshi Takada
DoP: Ekkehart Pollack
Visual Effects: Alt.vfx
Visual Effects: Jay Hawkins
Sound Design: Songzhu