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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

Minohodoshirazu, 2

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Отрасль Спортивная одежда, Обувь и Аксессуары
Медиа ТВ и Кино, Наружная реклама, билборды, плакаты, транспорт, Кейсы
Рынок Япония
Агенство Wieden + Kennedy Tokyo
Выпущено декабря 2016

Награды

Ad Stars 2017
Diverse Insights - Silver

Кредитсы и описание

Brand: Nike
Agency: Wieden+Kennedy
Synopsis:
During the summer of 2016, we were tasked to create a localized campaign for Nike's global ‘Unlimited You’ campaign. In the past few years, Japanese 18-21 year olds have been increasingly seduced by the competitor brands. This age-group is the lifeblood of the Nike brand, so ensuring an emotional bond with this audience is crucial for the future growth of the brand in the Japan.The KPI’s were threefold:- On a campaign level: provoke conversation- On a brand level: increase the preference gap between Nike and the next leading brand- On a business level: convert brand equity into actual sales for our seasonal product