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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.


The Art Of Siamese Fighting Fish [presentation image]

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Отрасль Выставки, Фестивали, Мероприятия, Корм, услуги и товары для животных
Медиа Печать, журналы и газеты, Наружная реклама, билборды, плакаты, транспорт, Дизайн и брэндинг, Кейсы
Рынок Таиланд
Агенство Ogilvy & Mather Bangkok
Выпущено декабря 2016


Ad Stars 2017
Promotion Use Of Promo & Activation: Use Of Exhibitions And Installations E.g. Vending Machines, Interactive Digital Events, Digital Installations, Floor Graphics, Transit Advertising Silver

Кредитсы и описание

Brand: Optimum Betta / Shutterstock
Agency: Ogilvy & Mather
Betta Splendens, known as the Siamese fighting fish, is one of Thailand’s iconic species. But today, the only place remaining that reminds the world of its beauty is the Siamese Fighting FishGallery in Bangkok, Thailand. Unfortunately, the Gallery is facing a decreasing interest among the younger audience, resulting in a lack of funds for continuous conservation of the fighting fish species. To turn this around, Optimum Betta, a fighting fish food brand joined hands with Shutterstock Thailand to produce the campaign “ART OF THE SIAMESE FIGHTING FISH”. Interest in the betta needs to be re-ignited to create talkability, and drive the Gallery’s traffic and revenues.