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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.


Go So Big, 1

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Отрасль Чипсы
Медиа ТВ и Кино
Рынок Таиланд
Агенство Storyteller Bangkok
Выпущено августа 2017


Film Lotus Internet Film: Food & Beverages Bronze

Кредитсы и описание

Client: Peckish Rice Crisp
Company Entering: Storyteller Bangkok, Bangkok
Brand: Peckish
Advertiser: Monde Nissin (Thailand) Co.,Ltd
Agency: Storyteller Bangkok, Bangkok
Chief Creative Officer: Rojana Chuasakul
Creative Director: Parbpraew Ratarasarn
Copywriter: Warangrat Rattanabumrung
Art Director: Parbpraew Ratarasarn
Account Director: Vichanan Dechanarapan
Account Manager: Roongnapa Mahaphol
Strategic Planning Director: Drakon Sirakovit
Strategic Planner: Nagara Na Nagara
Agency Producer: Natee Rukseiree
Film Production Company: Hello Filmmaker, Bangkok
Director: Thitipong Kerdtongtawee
D.O.P/Cinematographer: Suthichai Luangamornlert
Gaffer: Koch Putthayakoon
Executive Producer: Chotirat Wareerattanarot
Film Producer: Supanit Areewong
Editor: Sarawut Kaweethammawong
Special Effects Company: So Good House Co., Ltd., Bangkok
Sound Production Company: Mixi Sound Studio Co., Ltd., Bangkok
English Synopsis:
Snack Tastes Better Without Your Head. When You Think Too Much, Your Head Worries And Worrying Leads To A Something Much Bigger. Therefore, Peckish, A Healthy And Tasty Snack Has Done All The Thinking For You. Its Baked Not Fried, Theres No Msg And Its Gluten Free. Thanks To Peckish, The Next Time You Feel Like Snacking, Dont Think… Just Eat.
Establish Peckish as the brand that resolves healthy vs. tasty snacking tension.
Brief Explanation
Being in a relationship is a beautiful thing, but it is undeniable that when 2 people are close together we may have conflicts along the way, some more serious than others, some might be as nonsense as ‘snacks’. And starting from these little misunderstandings in our “heads”, the conflicts can grow beyond to the unimaginable…. Worst, the ‘joy of snacking’ is killed in the process. Snacking is best without your heads involved.
Peckish Rice Cracker, a new healthier snacking choice- that is made 100% out of rice, baked rather than fried, no MSG and no gluten, is created from the belief that ‘Snacking is best without your head’ and therefore ‘Don’t think about your snacks, because Peckish has already done all the thinking for you’.