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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

Hurricane Justin

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Отрасль Розничная торговля и аренда
Медиа Печать, журналы и газеты, Наружная реклама, билборды, плакаты, транспорт
Рынок Таиланд
Агенство BBDO Bangkok
Chief Creative Officer Suthisak Sucharittanonta
Executive Creative Director Anuwat Nitipanont
Creative Director Pitha Udomkanjananan
Art Director Charnpanu Suchaxaya
Copywriter Manamai Rodpetch
Выпущено августа 2017

Награды

Spikes Asia 2017
Outdoor Retail, E-Commerce, Restaurants & Fast Food Chains Bronze Spike Campaign

Кредитсы и описание

An angry girlfriend or boyfriend is just like a fierce storm, and the aim of this poster campaign from BBDO Bangkok is to target customers who need to find a way to restore peace to their relationships – the solution is with flowers. The art direction of the campaign was inspired by infrared satellite images of actual hurricanes and then crafted with Close To Nature’s colourful range of flowers. More than 100,000 flowers and 32 different varieties were used to create 3 Hurricanes – showing the beauty and variety of flowers and demonstrating Close To Natures expertise in floral arrangements.
Title: Her-ricane Laura
Media: Print
Category: Retail services
Client: Close To Nature Flowers
Agency: BBDO Bangkok
Country: Thailand
Executive Creative Director: Anuwat Nitipanont
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director: Pitha Udomkanjananan
Art Director: Charnpanu Suchaxaya
Copywriter: manamai rodpetch
Client Service Director : Arunee Rueangwattanaporn