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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.


Crafted By My Heart

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Отрасль Ювелирные Изделия
Медиа Диджитал, Кейсы
Рынок Китай
Агенство DDB Hong Kong
Выпущено июня 2017


Ad Stars 2017
Design Product & Service: Cosmetic / Beauty / Clothing / Footwear And Accessories Bronze

Кредитсы и описание

DES & CO Crafted By My Heart DDB Hong Kong
Brand: Crafted By My Heart
Agency: DDB Hong Kong
China, the world’s largest jewelry exporter, is home to more than 8,000 local manufacturers that compete for a piece of the pie. Des & Co, one of these 8,000 jewelry manufacturers, wanted to cut through the clutter and stand out from the world of standardization and mass production. So we helped them to create an offering that would show the world a more personal side of jewelry manufacturing in China.