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Ad Stars 2017

Тип награды: Advertising Awards

AD STARS is a single source international advertising festival representing the Republic of Korea.
AD STARS has been contributing to ‘Creative Economy’ with its role as a platform sharing varied creative solutions for advertisement as well as digital images.
As a festival not just for those in the ad industry but also for everyone, AD STARS operates diverse programs for the public including separate exhibitions for citizens, Young Stars AD Competition for college students in the world, Creative Camp, Creative School, and many others by taking initiative in “Creative Korea".

As an event to promote public interest, AD STARS further places emphasis on public campaigns and aims at a leap towards human development. Marking the 10th anniversary, AD STARS will extend its territory in seminars, exhibition and programs not only from exiting advertising creatives but to digital-technology-based digital marketing field with the theme of ‘Creativity + - x ÷ Technology.’ We will be here waiting for you at AD STARS 2017.

 

People You May Know

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Отрасль Правительства и другие органы
Медиа Диджитал, Кейсы
Рынок Беларусь
Агенство TDI Group, Minsk
Creative Director Anna Tishkevich
Art Director Alex Litovka
Copywriter Anna Tishkevich
Выпущено апреля 2017

Награды

Ad Stars 2017
Diverse Insights - Bronze

Кредитсы и описание

Category: Electronics, Technology
Media: Digital
Brand: The Ministry of Internal Affairs of the Republic of Belarus
Agency: TDI Group
Geo: Belarus
Advertising Agency: TDI Group, Misnk, Belarus
Creative Director / Copywriter: Anna Tishkevich
Art Director: Alex Litovka
Published: April 2017
Description: In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over
000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool.