Награды » New York Festivals (NYF) » New York Festival 2016

New York Festival 2016

Тип награды: Advertising Awards

260 West 39th Street, 10th Floor New York, NY 10018 USA

Сайт: http://advertising.newyorkfestivals.com/
Телефон: +1 (212) 643 4800

New York Festivals® has been honoring the World's Best Work™ in all media since 1957. Our world-class judges review submissions in the most current and relevant categories to award creativity across all media.

Network of the Year: BBDO

Brand of the Year: Remi Cointreau

Prodution Company of the Year: Tool of North America

Agency Of the Year North America: BBDO

Agency Of the Year South America: AlmapBBDO

Agency Of the Year Asia Pacific: Y&R New Zealand

Agency Of The Year Middle East: Impact BBDO



Добавить в коллекцию
Добавить заметку
Отрасль Ножи
Медиа Печать, журналы и газеты, Дизайн и брэндинг
Рынок Франция
Агенство Herezie
Executive Creative Director Andrea Stillacci
Выпущено марта 2015


LIA (London International Awards), 2015
Design Art Direction Campaign Gold Winner
Design Poster Campaign Silver Winner

Кредитсы и описание

Brand: Miyabi
Media: Print
Category: House, Garden & Pets
Agency: Herezie
Geo: France
Miyabi: Long lasting sharpness, 3
Advertising Agency: HEREZIE, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Mathieu Nevians, Olivier Henry
Strategic planning Director: Luc Wise
Copywriters / Art Directors / Illustrators: Jacques Denain, Nicolas Duménil
Agency Print Producer: Capucine Lhermitte
Published: April 2015
Concept/Cultural Reference:
Miyabi knives are unique works of art and reliable tools for everyday cooking. Manufactured in Japan, they represent some of the highest quality and most traditional cutlery available today. Beyond their core brand values of purity, precision and elegance, the brief was focused on their unique, long-lasting sharpness.
Inspired by the work of famous Japanese designers like Ikko Tanaka or Shigeo Fukuda, known for their abstract imagery, the campaign fused modernism principles and aesthetics with Japanese traditions.